Understanding your dashboard

The dashboard is the first thing you see when you open superAEO. It answers one question: how often do AI engines mention your store when shoppers ask about products like yours? Everything on the page rolls up from your tracked prompts, run against five AI engines, and scored with real statistics. This guide walks through every panel, top to bottom.

AI Visibility Score

The big number at the top is your AI Visibility Score — a single 0–100 figure for how often the AI engines mention your store across all of your tracked prompts. Higher is better: 100 would mean you're named in every answer, every engine, every time.

Around the score you'll find three things that give it context:

• Change (delta) — how the score moved versus the previous window, so you can tell at a glance whether visibility is climbing or slipping.
• Average rank — when you are mentioned, where you tend to land in the answer (named first reads very differently from named last).
• Sparkline — a small trend line so the direction of travel is obvious without reading the raw numbers.

Use the time-window toggle to change the period the score covers: Today, 7 days, 30 days, or All time. Today is the most sensitive but the noisiest; 7 and 30 days smooth out day-to-day swings; All time shows your full history.

Per-engine leaderboard

One blended score hides where you actually win and lose. The leaderboard breaks performance out across the five engines superAEO tracks — ChatGPT, Gemini, Perplexity, Claude, and DeepSeek — each with its own score so you can see your strong and weak surfaces.

Every engine row shows two rates that the score is built from:

Mention rate

How often that engine names your store in its answer to your prompts. This is pure brand recall — did you come up at all?

Citation rate

How often that engine cites a link or source pointing to you — not just mentioning your name, but sending the shopper toward your site. This is the higher bar, and it's what turns visibility into traffic.

It's common to be mentioned frequently on one engine but rarely cited, or strong on Perplexity and weak on ChatGPT. The leaderboard is where you decide which engine to focus your next round of work on.

AI Readiness Score

Where the Visibility Score measures results, the AI Readiness Score measures causes. It's a 0–100 audit of how citable your store is today — how easy you make it for an AI engine to understand, trust, and quote you. It's broken into six dimensions:

• Entity Clarity — whether engines can confidently identify who you are and what you sell.
• Structured Data — the machine-readable markup (schema) that lets engines parse your products and pages.
• FAQ Coverage — how well your site answers the real questions shoppers ask.
• Citation Authority — the external signals and references that make engines treat you as a trustworthy source.
• Content Freshness — how recently your content has been updated, which engines weigh heavily.
• Technical Hygiene — crawlability, page health, and the technical basics that keep you accessible.

The Readiness Score refreshes automatically on a roughly weekly cadence, so it stays current as you ship changes. If you've just made improvements and want to see them reflected immediately, you can trigger a manual rescan rather than wait for the next automatic pass.

Brand sentiment

Being mentioned is good — being mentioned well is better. Once the engines start naming you, superAEO analyzes the tone of those mentions and reports them as positive, neutral, or negative.

Sentiment is shown both overall and per engine, so you can catch a case where one engine consistently frames you less favorably than the others. Most mentions land in neutral or positive; a cluster of negative mentions is a signal worth investigating, since it often traces back to outdated reviews or stale third-party content the engines are leaning on.

Measurement confidence

Every rate on the dashboard is an estimate from a sample, not an exact truth — so each one comes with a 95% confidence interval, shown as a low–high range. The interval tells you how much to trust the headline number: a narrow range means the figure is solid, a wide range means it's still settling.

Early on, while you've only accumulated a handful of runs, you'll see a "still warming up" state and noticeably wider intervals. That's expected and honest — superAEO would rather tell you the number isn't reliable yet than show you a precise-looking figure built on three data points.

Running on demand

Tracking runs automatically every day, so the dashboard stays current without you touching it. But when you want fresh data right now — say, right after publishing a new page — press Run now.

1. Just-added prompts run fast. If you've created brand-new prompts since the last run, Run now executes only those, so you get results back quickly without re-running your whole set.
2. A full manual refresh is rate-limited. Re-running every prompt across every engine has a real cost, so full refreshes are throttled to keep things sane. If you've run one recently you'll see a short cooldown — a next run in … message — before you can trigger another.

The cooldown only affects on-demand full refreshes. Your scheduled daily run always happens regardless of whether you've used Run now.

Insights below the score

Scroll past the headline panels and the dashboard turns from scoreboard into to-do list. These insight blocks point you at specific, fixable opportunities:

• Strongest and weakest prompts — where you reliably win, and where you're being left out. Your weakest prompts are usually the fastest path to a higher score.
• Content opportunities — concrete suggestions for what to publish so you can start winning prompts you're not currently cited for.
• Top collections — which parts of your catalog are pulling their weight in AI answers, organized the way you already think about your store.
• Competitors cited instead of you — the brands the engines name when you don't show up, so you know exactly who you're up against on each prompt.
• External sources cited instead of you — the third-party pages and articles the engines lean on in your place. These are prime targets to get mentioned on, or to out-publish.

Together these turn the dashboard into a weekly loop: read the score, find the weak spots, act on the opportunities, and watch the trend move. For the full picture on what feeds these numbers, see the related guides below.